For the analytics side of things we do not track information that identifies you personally. What we track and analyse is total aggregate data for events such as views, plays, time of plays or other events where your activities are counted and added to the totals. At its simplest, when you play a game, that game’s «play» counter goes up 1. Leaderboards may require you to provide a name which you can enter, if you want. We also track your country in order to show it to other users within leaderboard’s statistics.